Who are we?

The term logo (or correctly, logotype) is now widely used to refer to any mark adopted by an organisation as its unique 'signature' and it is the term I will use to describe any such mark, whether type-based or purely iconic, or a combination of both.

Simplicity; legibility; singularity- are the key demands of a great logo; a visual statement which informs precisely and in an easily remembered fashion, an organisation's character and dynamic.

However, and often overlooked, is the fact that a logo must be viewed as intrinsically part of marketing strategy, in both short and long term planning. It is the one unifying factor of all promotional and distributive operations, throughout constantly changing marketing situations.